Oxnoble Group
This page is dedicated to some of the work that I created during my team as lead Graphic Designer
UX to Print
I worked as Lead Graphic Designer at Oxnoble Group, an online e-commerce company based in Manchester, UK. My role involved developing the company’s visual identity across platforms including Shopify, Amazon, and eBay, as well as assisting in the design and creation of their dedicated e-commerce website. Alongside another designer, I established brand guidelines that shaped not only Oxnoble but also a wide range of sub-brands under the group umbrella, including Pen Club, Kitchen 365, OxSolutions, Ox Fit, Ox Procure, Computer Tech, and Max Edge.
I designed packaging, catalogues, and a wide variety of digital and print assets, ensuring consistency across all brands. In addition to design work, I trained and managed junior staff, streamlining production processes and maintaining high standards of quality. The results included increased website traffic, stronger brand recognition, and faster design turnaround across the business.
Range of Work Requirements
Digital Media
As the company was a E-commerce company most of the requirements were to create assets for their platforms on Ebay, Amazon and Shopify.
Print Media
The CEO and technical team would be required to attend certain confrences to network and bring in more revinue, this would require a range of print media from Brochures, Business cards, Pamphlets, packaging design and seasonal promotional material.
Training
As part of the buisness model and during expansion, I was tasked in training staff for outsourced tickets. This would be to people in different time zones such as Mylasia naviagting langauge barriers and timezones. Thoygh challenging it was great experience gathered during this time.
Product Development
Internal Branding
Like any brand, pride in the brand is key to both external and internal perceptions. During my time at Oxnoble, I was tasked with developing concepts and products to ensure brand consistency. I created internal stationery products for the company to maintain consistent branding both internally and externally.
Client Gifts
Throughout the year, we sent packages to a range of clients containing branded items to reinforce the connection between our companies. These packages were often tailored to specific events such as Valentine’s Day, Christmas, and other national holidays.
Commercial Branding
As part of the brand expansion, I was tasked with creating concepts for our own products to be sold on Shopify and Amazon. Although the company was sold before this came to fruition, I enjoyed the process of developing clear concepts for the CEO to visualise how the brand could expand further.
Brand Expansion
Internal Branding
Like any brand, pride in the brand is key to both external and internal perceptions. During my time at Oxnoble, I was tasked with developing concepts and products to ensure brand consistency. I created internal stationery products for the company to maintain consistent branding both internally and externally.
Client Gifts
Throughout the year, we sent packages to a range of clients containing branded items to reinforce the connection between our companies. These packages were often tailored to specific events such as Valentine’s Day, Christmas, and other national holidays.
Commercial Branding
As part of the brand expansion, I was tasked with creating concepts for our own products to be sold on Shopify and Amazon. Although the company was sold before this came to fruition, I enjoyed the process of developing clear concepts for the CEO to visualise how the brand could expand further.
Brand expansion to push in multiple directions
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The Pen Club was designed to further expand the umbrella of the Oxnoble Group. It was intended to be used as a stationery Amazon.
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Max Edge was designed for the further expansion of the Oxnoble Group umbrella. It is intended to be used as a cleaning service for electronic products.
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Martin Supplies was designed for the further expansion of the Oxnoble Group umbrella. It was intended to be used as a supplies shop on Shopify and Amazon, providing a range of supplies from mechanical to hobbyist.
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The Kitchen365 was designed for the further expansion of the umbrella of the Oxnoble Group. It was intended to be used as a shop on Amazon and Shopify to provide Kicthen equipment and implements.
Company Expansion
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Oxnoble Group was the umbrella group for multiple sub-brands within the company. The company was split into two areas: the first being e-commerce selling to other industry specialists, and the other being technology refurbishment and recycling to every day consumers acorss platforms such as Amazon and Ebay .
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Computer Tech was the part of the company that specialised in technology refurbishment and recycling, bringing new life to preloved tech.
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OxSolutions was created as a general and specialsed IT procurment, working under the Oxnoble brand
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OxProcur was a part pf the Computer tech umberlla working with larger tech recyclers to source technology for refurnishment.
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OxFit was a service that fitted office spaces for various clients. This included removing all the old equipment and replacing the equipment as a single service. As part of this, I was required to create brochures and business cards for members attending certain networking events.
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OxPortal was designed to exist under the Oxnoble brand, which links to the online website I designed and implemented to be utilized by everyday consumers.
Below is a selection of print and digital media, which includes, Packaging deisgn, media, assets & UX design
Please note that most work has been retained by the client as part of our contractual agreement.
Image Manipulation
As part of my work for Oxnoble Group, I created groups of Amazon listing packs for 120 phone screen protectors, including packaging and image manipulation, to serve as visual examples for consumers to see the product in use.
